Case studies in marketing analytics

However, the learning from this case could be extended to many other industries. The startup company provides predictive threat-management services designed to build and restore trust in online communities. By moving to AWS, Cenique has reduced its operating costs by 60 percent and scaled to support a tenfold increase in customers.

Experian Case Study Using AWS, Experian has built a big-data processing platform called Experian Ascend that will enable integrated analysis, development, and deployment of analytical and decisioning solutions for customers against 15 years of full-file U.

FINRA oversees securities broker-dealers in the United States, including analyzing up to 75 billion market events daily to identify fraud and insider trading.

Learn more Hayleys PLC To maintain its market-leading position, Sri Lankan conglomerate Hayleys needed a clearer view of performance across its diverse lines of business.

Alpha Vertex uses artificial-intelligence tools to build a model of the global financial system so it can provide investors with returns predictions, research assistance, and automated monitoring and analysis of worldwide financial media.

By using AWS, the company has reduced the time it takes to run complex queries and generate reports from days to minutes. The Swedish company designs and sells watches and accessories based on classic, minimalist designs.

The projects that influence the financials of a company goes a long way. The direct mailers were later followed up with SMS and email messaging. Fusionex Case Study Fusionex uses AWS to shift from on-premises solutions to the cloud, allowing it to deliver products to customers in weeks verses months, all while saving time spent on maintaining hardware and infrastructure.

Astro Technology Case Study By using AWS deep-learning technologies, Astro took only six weeks to develop and deploy Astrobot Voice, the enterprise-grade voice email assistant that ships with its Astro email app.

The low latency provided by the AWS infrastructure provides a better experience for users of apps employing BidMotion.

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Learn more Tectrade Cloud deployments and virtualization provide opportunities for businesses to unlock smarter operating models and sharpen their competitive edge—but present new challenges for data protection.

Learn more Papel San Francisco Mexican paper manufacturer Papel San Francisco looked to grow its business — but to do so, it would need to adapt to huge seasonal peaks in demand.

A direct mailing product catalog was sent to some hundred thousand customers from the base of over a couple of million customers last year with the response rate of 4. Learn more Indivizo With thousands of talented candidates in the employment market, how can companies quickly and cost-efficiently identify applicants with the best fit for a role?

We will also explore other scientific ways to learn more about the customer for organizations to strengthen their business relationship with their customer base.

Case Studies in Agile Marketing

Cialdini make sense since who wants to follow the herd. Cadreon runs an audience-insights analytical platform on AWS. Marketing Analytics You like it or not but humans involuntarily behave like other similar humans around them.Viewing Case Studies for: All Google Analytics Google Analytics SEO The Leading Hotels of the World Mapping Customer Journey Through Content Attribution with Google Analytics Category: Google Analytics Google Analytics The Leading Hotels of the World uses Google Analytics to measure its website performance, collecting.

Vivio. Exceeding mobile customer expectations with unified endpoint management from IBM MaaS with Watson. In a business built on tailoring solutions to each customer’s needs, telecoms provider Vivio was limited by its choice of device management software.

Case studies in business analytics with ACCENTURE from ESSEC Business School. Who is this course for? This course is RESTRICTED TO LEARNERS ENROLLED IN Strategic Business Analytics SPECIALIZATION.

In this introductory module, Fabrice Marque, Managing Director Customer Strategy Practice Lead for France, Belgium and the Netherlands, also in charge of the ESSEC-Accenture Strategic Business Analytics Chair, will first introduce the MOOC in general.

By using AWS, Unilever was able to migrate web properties in less than 5 months to a standardized digital marketing platform capable of supporting global campaigns, and reducing the time to launch new projects by 75%.

The Handbook of Marketing Analytics showcases analytical marketing methods and their high-impact real-life applications in marketing management, public policy, and litigation support. Fourteen methods chapters present an overview of specific marketing analytic methods in technical detail while twenty-two case studies present thorough .

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Case studies in marketing analytics
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